How to successfully utilise sales methodology in job search?
What sales and job search have in common?
How to use sales principles to Land a job?
Coffee and a Chat with Dave - Episode 4 -
In todays episode of Coffee and a Chat with Dave, we are talking about how to use the principles of the oldest profession known to human kind in job search.
I will share with you a chart that will be your guide to perfecting your sales pitch and cover letter and help you compile YOU statements.
WHO are you and WHY You?
WHAT can YOU do to add value to my Company?
WHY do YOU and WHAT is special about you?
Why is it a problem, Whats in it for me and HOW can you fix it?
Point of Difference
In the middle of every WHY, WHAT and WHO stands a significant common denominator: HOW.
Selling goods / products that add significant and visible value to a business is in much easier task than selling services.
When you are looking for job, you are in fact selling your services.
Offering, and selling Services is the most difficult job in the sales world - It takes a lot more convincing effort.
You can’t see it, you can’t feel it and you can’t demonstrate the POD ( Point Of Difference ) on the spot.
How do you sell your services and what information you need to present to a potential client?
WHAT can YOU do to add value to my Company?
WHY do YOU and WHAT is special about you?
Why is it a problem, Whats in it for me and HOW can you fix it?
Point of Difference
In the middle of every WHY, WHAT and WHO stands a significant common denominator: HOW.
Selling goods / products that add significant and visible value to a business is in much easier task than selling services.
When you are looking for job, you are in fact selling your services.
Offering, and selling Services is the most difficult job in the sales world - It takes a lot more convincing effort.
You can’t see it, you can’t feel it and you can’t demonstrate the POD ( Point Of Difference ) on the spot.
How do you sell your services and what information you need to present to a potential client?
Once upon a time...
(Only a few years ago,)
the rules for landing a job were
Very simple:
Call a few friends or family members,
Spread the word within your network,
Find a job you have skills and experience to perform,
Polish your resume,
Send 4-5 applications,
Rehearse some standard Interview answers.
1 out of 5 applications…
You land a job…
Eventually...in rare occasions,
You might have to go
through the other channels
like Agencies and
Employment Services…
NOW...
It is much harder...
more complicated,
more competitive,
Sales based, agency dominated, unfair recruitment process.
Skills, Experience, Education and potential, used to be
very important!
Job search and sales share the same principle:
It's all about making your client or employer happy and
your expertise, credibility and what value do you bring to the table.
Your client/employer needs to know
Who are you and why are you their best option?
What can you do to solve their issues, make their problems go away - Fast and cheap.
Answers to interview questions or answers to your clients objections
must not be perfectly scripted as it falls into a trap of not being authentic.
However, your job application and/or sales pitch
is a must!
Follow the 20-80 Rule
Focus on the 20%
20% of your action, Should results in 80% of your success!
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